Interested in reducing risks and improving customer acquisitions? You can do this and much more with the Free Trial feature for content listed on the Niagara Marketplace.
Challenges of Finding the Right Fit
When it comes to looking for software products, it is very common to stumble upon big lists of options from different sources. Finding the right fit is not an easy task since the software should meet all technical expectations and should also be cost-effective. This is a pain for system integrators and building managers, especially if it is the first time that they would use a new piece software. For example, in the Building Management System world, not having certainty about the product performance may put a building automation system at risk of failure, impacting the building operations in multiples ways.
Although reviews and recommendations are a good mechanism to reduce the risk of buying the wrong fit, there is always uncertainty as to whether the software would work properly for the specific needs. In addition, pricing plays an important role at the time of purchase. Usually, users are hesitant to pay for high-value products without having tried them first.
What are The Benefits of a Free Trial License?
A free trial license can offer several benefits to both software sellers and potential buyers, including:
Customer acquisition: Offering a free trial license to prospective users who are hesitant to pay for a product they have never used before can assist software sellers in gaining new clients. Giving potential customers access to a free trial license can increase their likelihood of buying a full license by allowing them to experience the software's features firsthand.
Risk reduction: Potential users might lessen their risk by utilizing a free trial license. Before deciding to purchase a complete license, they can test the software to see if it satisfies their needs. This may lower the number of refund requests or unhappy clients.
Increased brand awareness: By exposing your product to users, a free trial license can help software sellers grow brand awareness. This could contribute to gain new customers and increase overall brand recognition.
Better user feedback: Another benefit that software providers may get from offering a free trial license is useful feedback. Users are encouraged to test the software first and report any bugs or problems they find. As a result, software companies may be able to enhance their offering and give users a better overall experience.
Competitive advantage: Offering a free trial license gives a competitive advantage to software companies. More often than not, software products have a free trial option which give companies a competitive advantage over those that don’t.
Overall, offering a free trial license is a good mechanism to increase sales, lower risk, and enhance product quality.
How To List a Free Trial Product On Niagara Marketplace?
It is very simple to create a free trial listing on the Niagara Marketplace. First, make sure that your software utilizes Niagara Licensing. Once within your listing, go to "Free Trial" and select "Yes". The Free Trial starts on the order date and ends 7 days after. The buyer will be charged on day 7.
Click here to learn more and start offering "Free Trial" when listing your software on the Niagara Marketplace.
